OK, I admit my last few posts have drifted away from the traditional topic of this blog. I guess I let the wave of news stories focusing on the economy wash me away from my media mooring. I can't guarantee that it won't happen again... but for now my content Katrina has passed.
Modern Media is a powerful force. Just as it ripped me away from the digital dock I was tied to, it can also cast others away from their charted course onto the rocks of some unexpected cyber shore. Is there a way for a company to create such a media storm...to generate a virtual hurricane of attention so wide and engulfing that it captures countless web surfers and releases them on an island of content designed specifically for them? There is... but the waters are perilous and rarely easy to navigate... and my seafaring metaphors have become tiresome.
Let me conclude by simply saying, "Land ho!"